OkCupid DTF: right down to flip the industry that is dating

OkCupid DTF: right down to flip the industry that is dating

As swiping right has transformed into the standard in digital relationship, OkCupid is reinforcing its core value of ‘substance over an ad campaign to selfies that reclaims the acronym DTF. By examining the real methods individuals become familiar with one another beyond the real, it is creating a declaration against hook-up culture.

Location United States

ScopeAgainst a backdrop of swipe weakness, OkCupid is reinforcing its core value of ‘substance over selfies’ with an advertising campaign that celebrates dating that’s predicated on a lot more than a trivial profile. [1] The brand name is reclaiming DTF – the candid acronym that is short for ‘down to screw’ – championing the fact its users form relationships predicated on significantly more than just the physical, whether that’s by feeling out of the party floor, or emphasizing their chakras.

Associated

Bumble: safer swiping for work and play

Finding love on the internet could be tricky; 53% of People in america whom utilize online dating sites lie to their pages, and ladies frequently face harassment on such platforms. Through its female-first approach and verification measures, Bumble aims to offer users a secure and clear solution to satisfy brand new individuals.

Is ‘hook-up tradition’ since bad as it appears?

The web has changed sex beyond recognition, but whether this noticeable modification is for the higher or even even worse continues to be available to conversation. We sit back with Lisa Wade, associate professor of sociology and writer of United states Hookup, to explore the behaviours attached with culture that is hook-up.

Tinder TV: swiping as a spectator sport

Tinder is becoming synonymous with modern relationship, and its particular brand new application for Apple television is permitting visitors to conduct their love life in full view of family and friends into the family room. But will individuals really utilize it to begin a possible relationship that is new or simply for a little bit of peoples screen shopping?

Exactly Exactly Exactly What uses Tinder?

Tech can’t modification the real means we love (yet), however it changed the way in which we date. Globally, 91 million individuals utilize dating apps, with Tinder boasting 50 million users. But swiping is actually boring. Therefore what’s filling the gaps available in the market? And exactly how do people like to find love in 2015 and beyond?

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